Content Ideas Generation in Brand Intelligence

The content ideas feature analyzes your brand mention data, detected trends, and competitor activity to suggest specific content topics your audience is already interested in.

Credit Cost

Generating content ideas costs 10 credits per generation run.

How Ideas Are Generated

The system looks at three data sources:

1. Trending Topics From Your Mentions

When certain sub-topics appear repeatedly in recent brand mentions — questions people ask, problems they describe, comparisons they make — those become content opportunity signals.

Example: if multiple mentions discuss "how to renew a domain expiry," that is a signal your audience wants a guide on domain renewal.

2. Competitor Content Signals

If competitor monitoring is configured in your Brand Intelligence profile, the system also analyzes what topics are getting engagement around competitor mentions. Topics generating competitor buzz but absent from your content are gaps to fill.

3. Trending Keywords

The trend detection system identifies keyword clusters that are rising in mention frequency. Rising trends are better content targets than established topics — you can rank for them while competition is still low.

Running Content Ideas Generation

1. Open your Brand Intelligence profile.
2. Click Content Ideas in the navigation.
3. Click Generate Ideas.
4. Review the list of suggested topics.

Each idea includes:

• Topic title — a suggested headline or topic angle
• Why it was suggested — which signal triggered it (trending mention, competitor gap, rising keyword)
• Suggested format — blog post, how-to guide, comparison article, FAQ
• Estimated demand — based on mention frequency

Acting on Ideas

Ideas can be:

• Saved to your idea backlog for later use
• Promoted to a Draft — moves the idea into the Brand Intelligence drafts editor where you can develop it into a full content brief
• Dismissed — removes it from the current list

Tips

• Run content ideas generation weekly or after a significant event (product launch, PR mention, industry news) to capture fresh signals
• Ideas based on competitor gaps are often the highest-value — you know there is audience demand because competitors are getting traction
• Filter ideas by format to match your current content production capacity (e.g., show only how-to guides if that is what you are producing this week)