Managing Content Drafts in Brand Intelligence

Brand Intelligence includes a draft management workspace where you can create, refine, and evaluate content before it goes live. Drafts connect directly to the brand voice evaluation feature so you can score content before publishing.

Accessing Drafts

1. Open your Brand Intelligence profile.
2. Click Drafts in the navigation.

Creating a Draft

From Scratch

1. Click New Draft.
2. Add a title and paste or type your content.
3. Tag with content type (blog post, social caption, email, press release, etc.).
4. Save as draft.

From a Content Idea

When you generate content ideas and click Promote to Draft on an idea, a new draft is automatically created with:

• The suggested topic as the title
• The idea rationale as a brief
• Empty body ready for you to write

This workflow connects the discovery of content opportunities (from trending mentions and competitor gaps) directly to content creation.

Draft Stages

Drafts move through stages:

Stage	Meaning
Draft	Work in progress
Review	Ready for team review or voice evaluation
Approved	Voice-evaluated and approved for publishing
Published	Marked as live
Archived	No longer active

Update the stage manually as content moves through your workflow.

Brand Voice Evaluation from Drafts

From any draft, click Evaluate Voice to run a brand voice consistency check (5 credits). The evaluation scores the draft against your brand voice profile and flags specific lines or phrases that are off-brand.

This is the most common use of drafts — write content, evaluate, revise, evaluate again until the score meets your standard.

Team Collaboration

In workspaces with multiple members, drafts are shared across the workspace. Team members can:

• View all drafts
• Edit draft content
• Leave comments
• Update draft stage (e.g., mark as Approved)

Organizing Drafts

Filter drafts by:

• Stage (show only Review-stage drafts)
• Content type (show only social captions)
• Tag
• Date created

Export

Drafts can be exported as plain text or Markdown for copying into your publishing tool (CMS, email platform, social scheduler).

Tips

• Use the Content Ideas pipeline → Draft → Voice Evaluate → Publish workflow for brand-consistent content at scale
• Archive published drafts rather than deleting them — they become a searchable library of what has been published
• Tag drafts by campaign to group related content