Brand Voice Evaluation in Brand Intelligence
Brand voice evaluation scores how well drafted content matches your defined voice — tone, formality, vocabulary preferences, and messaging consistency.
Brand Voice Evaluation in Brand Intelligence
Brand voice evaluation analyzes your drafted content against a defined voice profile and scores how consistently the content reflects your brand's intended tone, vocabulary, and messaging style.
Credit Cost
Brand voice evaluation costs 5 credits per evaluation run.
What Is a Brand Voice Profile?
A brand voice profile defines the parameters of how your brand communicates:
- Tone — professional, casual, authoritative, friendly, technical, playful
- Formality level — formal, semi-formal, informal
- Vocabulary preferences — words or phrases to use vs avoid
- Messaging pillars — key themes that should be present in on-brand content
- Avoid list — terms, phrases, or topics that are off-brand
Setting Up Your Brand Voice Profile
- Open your Brand Intelligence profile.
- Navigate to Brand Voice.
- Click Define Voice.
- Fill in your voice parameters — tone descriptors, formality level, vocabulary preferences, messaging pillars.
- Optionally paste 3-5 examples of on-brand content so the system can learn from real examples.
- Save.
The more specific your voice profile, the more accurate evaluations will be.
Running a Voice Evaluation
- Create a draft in Brand Intelligence → Drafts, or open an existing draft.
- Click Evaluate Voice.
- The system analyzes the draft against your voice profile.
- Results appear as a score and detailed feedback.
Reading Evaluation Results
Overall Consistency Score
A score from 0-100 measuring how well the draft matches your defined voice.
| Score | Meaning |
|---|---|
| 80-100 | Strongly on-brand |
| 60-79 | Mostly on-brand with minor deviations |
| 40-59 | Mixed — some on-brand elements, some off-brand |
| Below 40 | Off-brand — significant revision needed |
Detailed Feedback
The evaluation breaks down by dimension:
- Tone match — does the writing feel like your brand's tone?
- Formality — is the formality level consistent with your profile?
- Vocabulary — are preferred terms used? Are avoided terms present?
- Messaging pillar coverage — which pillars are covered, which are absent?
- Specific flags — sentences or phrases that are notably off-brand
Iterating on Drafts
Use brand voice evaluation as a revision tool:
- Write a first draft.
- Run evaluation.
- Review flags and feedback.
- Revise the flagged sections.
- Run evaluation again to confirm improvements.
Use Cases
Content teams — ensure blog posts, social copy, and marketing emails all sound like the same brand regardless of who wrote them.
Agency content production — validate client-facing content against the client's defined voice before delivery.
AI-generated content review — when using AI writing tools, evaluate the output before publishing to confirm it matches brand standards.
Onboarding new writers — give new team members a concrete score to aim for and specific feedback rather than subjective editorial notes.