Brand Voice Evaluation in Brand Intelligence

Brand voice evaluation analyzes your drafted content against a defined voice profile and scores how consistently the content reflects your brand's intended tone, vocabulary, and messaging style.

Credit Cost

Brand voice evaluation costs 5 credits per evaluation run.

What Is a Brand Voice Profile?

A brand voice profile defines the parameters of how your brand communicates:

• Tone — professional, casual, authoritative, friendly, technical, playful
• Formality level — formal, semi-formal, informal
• Vocabulary preferences — words or phrases to use vs avoid
• Messaging pillars — key themes that should be present in on-brand content
• Avoid list — terms, phrases, or topics that are off-brand

Setting Up Your Brand Voice Profile

1. Open your Brand Intelligence profile.
2. Navigate to Brand Voice.
3. Click Define Voice.
4. Fill in your voice parameters — tone descriptors, formality level, vocabulary preferences, messaging pillars.
5. Optionally paste 3-5 examples of on-brand content so the system can learn from real examples.
6. Save.

The more specific your voice profile, the more accurate evaluations will be.

Running a Voice Evaluation

1. Create a draft in Brand Intelligence → Drafts, or open an existing draft.
2. Click Evaluate Voice.
3. The system analyzes the draft against your voice profile.
4. Results appear as a score and detailed feedback.

Reading Evaluation Results

Overall Consistency Score

A score from 0-100 measuring how well the draft matches your defined voice.

Score	Meaning
80-100	Strongly on-brand
60-79	Mostly on-brand with minor deviations
40-59	Mixed — some on-brand elements, some off-brand
Below 40	Off-brand — significant revision needed

Detailed Feedback

The evaluation breaks down by dimension:

• Tone match — does the writing feel like your brand's tone?
• Formality — is the formality level consistent with your profile?
• Vocabulary — are preferred terms used? Are avoided terms present?
• Messaging pillar coverage — which pillars are covered, which are absent?
• Specific flags — sentences or phrases that are notably off-brand

Iterating on Drafts

Use brand voice evaluation as a revision tool:

1. Write a first draft.
2. Run evaluation.
3. Review flags and feedback.
4. Revise the flagged sections.
5. Run evaluation again to confirm improvements.

Use Cases

Content teams — ensure blog posts, social copy, and marketing emails all sound like the same brand regardless of who wrote them.

Agency content production — validate client-facing content against the client's defined voice before delivery.

AI-generated content review — when using AI writing tools, evaluate the output before publishing to confirm it matches brand standards.

Onboarding new writers — give new team members a concrete score to aim for and specific feedback rather than subjective editorial notes.